Award Set-up

I wanted to cover the basics of what to include on an award. As a general rule, simple and brief is best. Important information and sentiment will only stand out if the words are not competing with lots of other words. Space or "white space" as it is called in the graphic industry sets text and graphic out. Space highlights what is written.

The most important item on an performance or recognition award is the recipient's name. The recipient's name should stand out through size, font choice or set off by an ornament (special graphic that underlines or helps to highlight).

Next in line of importance is the name of the award or what the recognition is for. Font choice is a great way to highlight it. A different font than the font for the recipient's name offers a contrast that helps to make both stand out.

Sometimes the recipient's title, company or company's logo may be important. Are they important to the purpose of the recognition? If they are, include it.

Who is giving the award is important, but not as important as the items listing above. Often the giving organization's logo at the bottom of the award fits well. Sometimes the giving organization should be the first item as it has special meaning to the award or the recipient. It may provide additional status to the recipient. If it does, consider putting it at the top.

The date is often forgotten. It may be lower on the list of importance, however, it rarely should be left off. Add only the portion of the date that is meaningful to the award. That may be only the year for an annual award or term of service. It may be a quarter or month (along with then year). The specific date is generally only important if it relates to an event, anniversary, or perhaps a retirement date.

The last item that may be important is a brief "thank you" or sentiment. A important or relevant quote is a great way to offer special or meaningful words. Check out Tools for some assistance. Everything else is typically secondary to what has been outlined. A great test is to ask the question: "is it important to the recipient?" If it is, consider including it.